Demi Moore models her new swimsuit collection for Andie Swim
Demi Moore is showing off her design chops.
One year after making a splash by recruiting daughters Rumer, Scout and Tallulah Willis for a family-themed Andie Swim campaign, the “Ghost” actress has launched her own line of beach-ready suits for the brand.
Released online July 7 — with a second drop set for July 15 — and priced from $75 to $155, the Demi Moore x Andie collection draws inspiration from the star’s own collection of vintage pieces picked up during her world travels.
Highlights include classic bikinis and maillots in solid colors, sleek halter tops paired with tap pant-style bottoms and a handful of prints, including a firework-inspired one perfect for summertime swims.
“A big part about what was inspiring about this Andie collection was thinking about the things that women feel sensitive about, whether it’s their tummy or other areas of the body,” Moore told People.
“They don’t want to look matronly or not feel sexy or desirable. That was really something in my own mind, which is changing this idea that we become less desirable as we get older.”
Her styles’ retro-influenced silhouettes offer an alternative to the strappy, revealing bikinis that dominate social media these days.
“I started thinking about how the last few years it was about suits with barely any cloth, and how much I loved the kind of elegance and glamour … of some of these vintage suits and the imagery that came with them,” she told the outlet. “You can feel sexy and empowered and comfortable and not have to show a lot of skin.”
Moore was an early investor in the female-founded brand, which offers suits in sizes XS through XXXL designed using feedback and wear tests from thousands of women.